Traditional Advertising vs MeetPAT
Advertise to
Everyone?
OR
Advertise to
Specific audiences such as women in their 30s
who are home and car owners
OR
What is MeetPAT?
MeetPAT is a marketing tool that gives you insights into who your customers are, where they live, their age, gender, income & more.
MeetPAT also integrates into 
& 
to help you better optimise your advertising campaigns.
Key Benefits
Develop a data-driven strategy.
Stop wasting ad budgets on the wrong audience.
Better targeting and Improved media buying.
Target your customers in the areas where they live.
Optimise your online and offline campaigns.
Create relevant content.
How It Works
4 Easy Steps
Upload: Add your customer database into our software (first name, mobile number and/or email).
Enrich: Data is enriched with data from 3rd party POPI compliant data providers and displayed in a visual dashboard showing who your customers are.
Create Audiences: You create custom audiences that can be uploaded to Meta and Google with one click.
Advertise: You log into your ad accounts to advertise to these custom audiences or create lookalike audiences.
MeetPAT integrates with
Customer & Business Insights
South Africa
Area
Age
Resident vs Citizen
Director
Household Income
Type of Product
Province
Home Owner
Gender
Generation
LSM Group
Municipality
Population Group
Branch/Store
Sources
Revenue
Leads vs Sales
Campaigns
Newsletters
And More
Analyse Your Customer Data
Use MeetPAT‘s data visualisations to learn who your audience is
- Determine who they are.
- Identify their location.
- Understand their financial position.
- Advertise more effectively.
Custom Audience Examples
You will filter your own customer data to create your custom audiences
Women who earn more than R40k, own a home & a car.
Women, over 40 that buy from your Gauteng stores.
Single men in LSM8 – LSM10 who don’t own a property.
Millennials who earn between R20K – R40K & live in the Western Cape.
Indian men living in Durban with a household income of R10 – 20k.
Customers who have bought from your store via your Facebook ads.
People aged 60+ that purchased medical aid in 2022, and live in Cape Town.
Black, single men in their twenties, that rent in Sandton.
Create Custom Audiences
Filter the results in MeetPAT to create custom audiences
Customise Your Strategies
Tailor-make your content to match the custom audiences you have created with MeetPAT.
For example, create ads specifically targeted to married coloured women, in their 30’s, who own a home.
Using MeetPAT For Paid Online Advertising
- Meta & Google allow you to upload your customer information to their platforms in order to generate your own audiences from your customer base.
- You can upload your MeetPAT Custom Audiences to these platforms with just 1 click.
- Meta & Google compare your customers information to their existing user data.
- You can advertise directly to your custom audiences, or exclude them from your advertising.
- Use the Meta & Google platform’s AI to create lookalike audiences based on your custom
audiences.
Auto Updating Custom Audiences
Enable Auto Updating to automatically update Meta & Google with your latest customer data.
As you add customer data to MeetPAT, it will automatically update your custom audiences, and all current and future campaigns that use them.
Updates happen when:
- You add new customers to MeetPAT.
- You update your existing customer business data.
- We retrieve updated data from our Data Partners.
How It Works
- Synch with Google & Meta
- Create Your Custom Audiences
- 1-Click Audience Upload
- Log-in To Each Platform
- Optimise Your Ad Campaigns
Fully POPI Act Compliant
We store no personally identifiable customer information on our servers
- When you upload your customer’s name, email, and mobile number to our servers or when we retrieve enriched personal information, we automatically encrypt it using SHA-256 and discard the rest.
- SHA-256 is highly secure, producing a unique 256-bit hash value that is resistant to brute-force attacks.
- For additional compliance, you can also upload hashed data when adding information to MeetPAT.
- We upload your data to Google & Meta using this encryption.
What’s Included?
- MeetPAT Platform
- Data Enrichment
- Customer Dashboard
- Unlimited Custom Audiences
- Meta & Facebook Integration
- Automated Updates
- PDF Reports
- Unlimited Users
- Multi Level Access
The MeetPAT
Platform
Customer
Matching
Know Your Audience Dashboard
Customisable
Filtering
Save Multiple Audiences
Onboarding to Facebook and Google
MeetPAT Pricing
| Your Customers | Cost Per Customer | Total Monthly Cost |
|---|---|---|
| 1,000 | R0.69 | R690 |
| 2,500 | R0.40 | R990 |
| 10,000 | R0.15 | R1,490 |
| 25,000 | R0.10 | R2,490 |
| 50,000 | R0.08 | R3,990 |
| 100,000 | R0.07 | R6,990 |
| 250,000 | R0.05 | R11,990 |
| 500,000 | R0.04 | R16,900 |
| 1,000,000 | R0.03 | R26,900 |
| 2,000,000 | R0.02 | R39,900 |
Min 6 Months, Monthly Thereafter. Prices Exclude VAT.
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